The biggest buzz at Sunday’s Coachella music festival in California wasn’t for a hot new DJ or indie-rock band. It was for Tupac Shakur, the rapper who died more than 15 years ago and “performed” Sunday night alongside Snoop Dogg and producer Dr. Dre.
Internet video of the Sunday evening show became an instant sensation on Monday morning. That response is helping push the possibility of a virtual Tupac tour in coming months.
The rapper’s ghostly image was created by Digital Domain Media Group Inc.,DDMG +16.50% the visual-effects house responsible for making the virtual versions of Brad Pitt that populated 2008’s “The Curious Case of Benjamin Button.” The movie won the Oscar for visual effects.
Representatives for Dr. Dre and Snoop Dogg plan to discuss logistics for a tour involving the two performers and the virtual Tupac, according to a person familiar with the discussions. One option would be a tour in stadiums, involving other hip-hop stars, including Eminem, 50 Cent and Wiz Khalifa. Alternately, they could stage a more limited tour, featuring only Dre, Snoop Dogg and the virtual Tupac, in smaller arenas.